Seven Things That Make a Difference (Part 3)

From NetworkMarketingTimes.com
Seven Things That Make a Difference (Part 3)
By Randy Gage

This is part three in our series of seven things that will make a difference for your MLM success. These seven things are what top leaders do to build a large group. The most successful ones use all of them.

These seven things aren't really skills. Some are habits. Some are mindset. And some are techniques. But they all are things that you must use effectively to build a large business.

So let's look at number three: Events.

If you remember when we began, I told you that these seven things are about a concept in the biz we call "getting over the line." Getting someone over the line means helping him or her to develop the mindset that there is no turning back. They have a rock-solid commitment to the business and your company, and will not quit, no matter what challenges present themselves.

They are in. If the company puts all products on backorder for three months. If their top leader quits. If the company is the recipient of negative publicity on national television. It doesn't matter, they are in. That's over the line.

And nothing does getting people over the line better than events.

They are the glue that holds the organization together, and the vehicle for critical functions such as recognition and training.They're also the best medium for building belief, an integral element of getting your people over the line.

Now you may be relatively new in the business, not really in charge of events, and think that this category doesn't apply to you. That would be a big mistake. Because the real issue here is how you promote and use the events that are put on. Many will be events from your sponsorship line; others put on by the company.

It can be generic MLM events conducted by me, Tom Schreiter or some other trainer in the business. Or even events put on by people not in the business, in other areas such as personal development.

I do believe the best scenario is a steady diet of events put on by the field leadership in your sponsorship line and your company. These events will be the most helpful in terms of building belief in your specific company, product line, and system. In my case, I believe in having four major events each year, spread out about every three months. Usually one of these is the convention put on by the company, and the team does the others. (We do have one or two other leadership training events, but those are only for top-level leaders; not for the wholeteam.)
Here is the thing you must understand if you want to be a leader and continually grow your network.

You have to be at every one of these events. But most of them are not designed for you. They are designed for your team - to get them over the line. Your role is to create a culture where the events and attendance at them is a top priority.

Every event, you must promote and get as many of your team members there as possible. Lets suppose you get 25 people at a major event. If the event is done right, at least 10 of them will get over the line. Something will happen that clicks, and they "get it."

It may be meeting the company president and looking in his or her eyes. It could be a speech from one of the top income earners. It may just be a comment from the person sitting next to them, or a conversation that happens in the hallways during a break. Often it is someone new giving their acceptance speech for reaching a new rank or award. A certain number of your people will relate to that person and realize that the story they are hearing could be their story.
And they resolve to make it true. And once that happens, it's over. They will make it come true, and of course they are over the line.

Now 15 of your 25 may not get it. But they'll be excited, leave a little more motivated and probably get into better action.Some of them will then come back to the next event and get over the line there. Or the one after that.

Some will have to come to five or 10, or 15 events before they get over the line. Others will never get over the line and will drop out along the way. But they will be replaced and augmented by the new recruits brought in from the people who got over the line.

The magic of 100.

I learned a very valuable lesson from my sponsor, Eric Worre. He discovered something quite intriguing about getting your people to events.

He found that once you get at least 100 people from your team to an event - it is "Game Over!" Having at least 100 people there ensures that you have enough who stick around and eventually get over the line that true duplication sets in, and your business is vested.

So the secret to success is get to your first major event. Get as many people there with you as you can. Learn to PROMOTE events, not just ANNOUNCE them. Create a culture where events are sacred.

Never wonder if an event is different than the last one, or what you will get out of it. You will always pick up something at every event. But after you reach a certain point, the events are not really about you learning skill sets. (With the exception of an annual Leadership Summit which is totally focused on helping you develop your leadership skills.) The events are there for you to use to build your team faster.

So give some real thought to how you use events, and grade yourself in this category. At the end of the series, let's see how many of these seven things you use well in your business, and where you can improve.

-RG

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