Thursday, September 22, 2011

Einstein's Theory on Marketing

Marketing Insanity and other ideas…
One definition of insanity is doing the same thing over and over again, expecting a different result. If you have ever found your keys in the drawer after the third or fourth time you where you already looked you understand why many of us continue on the insane road. There is a debate among people as to whether this said by Benjamin Franklin, Einstein, or someone else originally. As any experience because it has worked for us in the past and it is comfortable we continue with insane habits. Habits, even dangerous and worthless ones, provide something we need. Doing the same thing over and over again and expecting different results is just not very smart because we are not thinking when we are in this pattern. Our mind functions best on automatic, to create habits that keep us safe.  It isn’t interested in making you rich. You will have to think for that to happen.

The same path applies to business. The businesses that break the mold and do something new often succeed. Those that continue with a version of status quo eventually find the Chapter 11 door. Horse carriage makers thought that the automobile fad was just a phase that would pass. How many vinyl record companies disappeared when CD’s appeared? In a more recent example, huge, established airline companies are struggling while new, smaller companies are succeeding by focusing on low fares and customer satisfaction.

The original businesses of network marketing began almost 100 years ago with vitamin sales in the US. Since then it has grown into an enormous and comprehensive industry with companies on all continents. (Yes, all continents. Somewhere, some scientist on Antarctica is pitching Amway or something like that to one of his coworkers. You know it is true!)  Obviously, the industry hasn't remained the same, and success has favored the new and innovative. You should not remain the same either.

MLM may make you a millionaire. It has a remarkable record of accomplishment for that. If you are seeking a new way to break the mold of mediocrity (insanity) and achieve success that the few who possess the business courage and agility to do what it takes to get it then you have arrived at the right place in your life.

Many people will not achieve the financial success that originally lured them into network marketing (or real estate or insurance or …).  The data in all fields suggests nearly 95% will not succeed.  That appears to be a working number in most industries. There is also the 80/20 rule. 20% do the work generating 80% of the income. The first step is your choosing to be ready to be a part of the success group. Are you ready?

One key is to take a different approach. What you have done in the past if you continue the same approach will likely achieve the same results. My experience has shown me that the search for the simple and easy has led many people to skip or ignore essential steps in the path to success. Success is organizing a large number of people who do something simple and easy over and over and over.

If you have not experienced success in the past I suggest you make drastic changes and break from your past patterns.  If you have achieved success and then it stopped what is your story about it?  It happened too soon? You were not ready for it? You didn’t deserve it? Was the cost of your success more than you were willing to pay long term?  Quitting for any reason, valid or not, is the only reason for failure. Success is a journey with a goal in mind.

Throughout history, whether in war or exploration or business, success comes to the few.  It also comes to groups who hang out together.  If you have a large address book and are a 'leader' your success in MLM is much more likely than if you are the Lone Ranger. I grew up living and breathing Lone Ranger episodes.  The Lone Ranger is the ultimate nice guy, friendly and one friend away from becoming a cloistered monk. Not the best role model to follow if you are looking for success in MLM or network marketing. 

Success, financial success specifically, is a science. Napoleon Hill's "Think and Grow Rich" is required reading.  Working on you and your mind set is more important to your success than any other item.  There are many mentors out there.  Mostly they have the same information.  Pick one or two that fits you.  Then go to work. You may go through many before you find your best fit.

Now pick the program.  I have worked many and everyone had both successful people and failures working them.  I say they were all training for what I am now working.  If you can follow a few simple steps, put in three to four hours a day for the next six months this program guarantees you will earn $400K.

Really!!!!  Go to Eisbrener.net now and we should talk.  

No comments:

Post a Comment